Launch page checklist

GuideUpdated 18 October 20262 min read

A launch page collects emails, then meets launch traffic, then sells a working product. Run the list for your current stage.

Waitlist

1. The headline names what the product does; the line below names who it is for.Why: visitors leave if they cannot tell what this is.
2. The hero shows the real product: a screenshot, a short clip or an install command.Why: a real screen says more than an illustration.
3. The email form sits on the first screen and asks for one field.Why: each extra field is one more reason to stop.
4. Next to the button, say what signing up gets you.Why: a waitlist with no stated reward is easy to skip.
5. The form has a destination set, and a test signup has arrived.Why: otherwise signups vanish without an error.
6. Sample quotes, logos and product names are gone.Why: fake proof costs trust once spotted.
7. The page title, meta description and a 1200x630 social image are set.Why: the preview card is seen before the page.
8. The page reads well on a phone, in both light and dark if you offer both.Why: links shared in social apps open on phones.

Launch day

1. The main button says the new action, such as "Preorder".Why: a waitlist button tells visitors the product is not ready.
2. A banner at the top links to your Product Hunt or Hacker News post.Why: it points every channel to one conversation.
3. The waitlist hears about the launch before anyone else.Why: they asked to be told and are most likely to act.
4. You have tested the full path in a private window.Why: a broken checkout wastes your best traffic.
5. Each channel gets its own UTM-tagged link.Why: you can see which post brought signups.
6. Every page is updated, not only the home page.Why: a stale pricing page undoes the launch.

Live

1. A changelog with dated entries is easy to find.Why: it shows the product is still being worked on.
2. Pricing, docs or a quickstart, about, contact and legal pages are all linked.Why: buyers check these before they commit.
3. The launch banner, countdown and "launching soon" copy are removed.Why: an old countdown makes a site look unattended.
4. The waitlist form stays only if something new is still coming.Why: otherwise it competes with your real signup.
5. You know which channels sent signups.Why: keep posting where the results were.

Start from a template

Launchday Lite is a free Framer template for the waitlist stage. Launchday covers all three stages, with one setting that moves the whole site between them. It ships by 1 November 2026. Preorder is $49, 50% off the $99 price, tax included.